Perfectly Frank Hot Dog Franchise

Dave, Tony and Tarah might be the owners of Perfectly Frank, but there’s no team without their special staff and a slew of loyal customers.

Tarah and Tony, who are no doubt the operational focus of the business, began working for a locally famous neighborhood eatery in 1992 and as is their tendency to “dig-in and contribute” to the big picture, they eventually purchased the restaurant. Ownership is in their blood as is the food business, and they know how to grow what they own. Eight busy years after taking over sales had more than tripled. They “know the hot dog business”.

OOK, admittedly a lot of people can run a hot dog restaurant so that’s not really the important story. Of real significance is that Tarah, Tony and business partner Dave Savino (who, throughout his teens and college years, experienced “every job a restaurant had to offer”) set out to develop a new concept that brought together the best of competitive brands along with an affordable cost of entry. Why this combination? It’s simple, they planned to franchise Perfectly Frank from the very beginning.

They knew they were building more than a hot dog joint. They had a concept with a personality that, if staffed and operated with the right attitude and flare for service, could be grown into a great network of hot dog restaurants. And that’s the direction they’re heading.

Once again, this sounds like a pretty simple story, but it’s reasonably complex when you look into the reasons behind their success. Perfectly Frank is simple enough in terms of daily operations (and that’s one of the beautiful things about this hot dog franchise), but complex in terms of the personality, integrity and commitment required for blazing a new trail in the restaurant business.
The core of this success story is that the owners not only worked the infamous long hours required to establish a restaurant, but they followed their common sense fair treatment of others from the kitchen to the dining room. So why did it set them apart? In one word - Relationships! They not only cared about and nurtured their business as most owners do, but they also got to know their customers, what they wanted, how they wanted it, and of course, know them by name. Their employees are selected and trained by the same standard, and it is this mentality that keeps business strong. Employees are encouraged to think as owners, and that kind of mindset delivers great results.

The operation is simple: “Give customers a good meal as quickly as possible, charge a very reasonable price, and do it all with a smile.” Keeping the menu “simple and easy” is the key to great pricing as well as quick preparation and delivery. And, of course, the smile...that's easy, too, when you care. At Perfectly Frank’s, caring makes all the difference in the world. And guess what? Employees like to come to work. Aside from making great money, their workplace is stress-free, fast paced and fun. It all starts at the top and this ownership team makes sure that the top has it right.

It goes without saying that Perfectly Frank realizes a very important fact. “Without our customers we would not have success.” Sound simple? Yes, but it is the common denominator type of thinking that drives everything else about this business. “Everyday we thank our customers for coming in and we ask them to return. Anyone who patronizes Perfectly Frank knows that they are appreciated every time they pay us a visit.”

The theme of Perfectly Frank is actually so simple it’s almost shocking that more people haven’t perfected the same formula. “There are no frills, we keep it simple, keep it clean, and keep it right and consistent. And we care.” says Tarah. The bottom line is great quality food, reasonable prices, excellent service, and a clean, comfortable atmosphere. Seriously, there is no catch. Well, maybe there is one catch. “We want all our managers and future owners to think like us, that’s what’s going to make this network successful.” But, for you the customer, your job is easy - just show up and be treated well, like always.

Pefectly Frank | 4408 Monarch Way, University Village Old Dominion, Norfolk, VA 23529 | 757-965-6575