Our Story

Perfectly Frank, a “one size fits all” type of eatery, has called The University Village on Monarch Way home since 2005. Growing as much as Old Dominion itself, it has become an institution for Norfolk locals. This comfortable hole in the wall serves delicious food from an extensive menu to a cornucopia of people. If you pay them a visit, expect to dine with college students, professors, families, construction workers, both white collar and blue collar workers and everyone in between. The staff appreciates every visitor, no matter their background or the direction they are headed.

The owner of Perfectly Frank, Tarah Morris, has worked in the restaurant industry since she was 14 years old. She started waiting tables for Famous Uncle Al on Shore Drive in Virginia Beach while in high school and while attending ODU. In 1999 she purchased Uncle Al’s Greenbrier location. Falling in love with running a business of her own, she embraced the grueling hours and hard work. Six years after purchasing her first restaurant, while raising two beautiful sons, she opened Perfectly Frank at ODU with the help of a friend.   A year later, Tarah opened her third location, followed by 2 franchises. Though the prospect of growing a hot dog empire was exciting, something was missing. That something was the small, hometown feel of a unique place to grab a yummy bite to eat. Scaling back and reevaluating what was important to her, Tarah let go of every project with the exception of Perfectly Frank at ODU.

Instead of growing a hot dog empire, Tarah has focused on growing her family, now raising 3 beautiful sons along with her husband, Sean Morris, a Norfolk firefighter. “PFranks” (a nickname given by its regulars) is a direct reflection of how Tarah and her family live life. It is best described by the words “organized chaos”. It is overflowing with special people, including employees, loyal customers, hard-working sales representatives and new faces every day. This place has heart.

Perfectly Frank keeps it fun and fresh, offering cool specials each day of the week. In an ever growing economy, this quick-dining spot keeps prices affordable. Take advantage of their daily “Cheap Skate Plate”, “Military Monday”, and “Tykes Tuesday”. Get a gift card on the house if you are chosen as “Wiener of the Week” and look out for “Throwback Thursday”. Buy a bottle of their “secret sauce” and receive free refills forever. Support local charities by attending fundraisers hosted by Old Dominion college students or plan your child’s next party. It is truly an establishment that offers something for everyone.

Whether you’re a creature of habit or open to new experiences, this one of a kind eatery will be sure to please. Stop by to get a taste of the good stuff.